Design Thinking: Unlocking Creativity and Problem-Solving Skills
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This training aims to introduce participants to the principles and methodologies of design thinking, equipping them with the skills and mindset needed to approach complex problems with creativity and empathy. By the end of the training, participants will be able to apply design-thinking techniques to drive innovation and find effective solutions to challenges.

Target Group

Banking and financial services professionals interested to explore the world of innovation and design thinking, particularly those working in Customer Experience CX and focus on the Customer Journey as well as improving work processes.


Module 1: Introduction to Design Thinking

- Understanding the fundamentals of design thinking and its relevance in problem-solving

- Exploring the key principles of empathy, human-centeredness, and iteration

- Examining successful case studies of design thinking in action

- Identifying the stages of the design thinking process


Module 2:Empathize and Define

- Developing empathetic understanding through user research and observation

- Conducting interviews and creating user personas

- Defining the problem statement and reframing the challenge

- Utilizing tools like journey mapping and empathy mapping


Module 3: Ideate

- Generating a wide range of ideas through brainstorming and ideation techniques

- Encouraging wild ideas and suspending judgment

- Using methods like mind mapping, SCAMPER, and the Fly on the Wall technique

- Collaborative idea generation and building on the ideas of others


Module 4:Prototype

- Translating ideas into tangible prototypes or representations

- Utilizing low-fidelity prototyping techniques

- Iterating and refining prototypes based on feedback

- Emphasizing the importance of rapid prototyping and learning through experimentation


Type of Traning

Short Course

Training Activity Rate
Training activity Hours
Training activity Date
16/10/2023 - 17/10/2023
Training Activity Days
Mon- Tue
Start and End Time
17:00 - 20:00
Training Activity Classification
Digitization and Recent Development
Deadline for registration
Price For Jordanian
48 JOD
Price For Non Jordanian
120 US$

* Will be given discounts for groups