Outcomes
By the end of this training course, trainees will be able to :
- Write effective emails/ letters.
- Use rules for organize content in a clear and concise manner.
- Apply advanced techniques in writing that yields a desirable response.
Target Group
- Any one want to improve his/her business writing skills in English.
Contents
- Techniques for effective writing :
- Defining effective writing .
- Characteristics of effective writers .
- Understanding the hall marks of effective communicators.
- Elements of written communication.
- Writing in a business context.
- Know your audience.
- Understanding source of miscommunication.
- Tips for business writing .
- Organizing contents :
- The 3 forms of communication.
- Using simple and specific language to avoid confusions.
- Using positive language .
- Applying rules for bullet points.
- Maintaining an impersonal style .
- Avoiding repetitions .
- Using active verbs to promote response.
- Writing style :
- How to add a personal touch to business writing.
- Organizing paragraphs effectively.
- Using different tones .
- The 6 C’s of effective writing .
- Recognizing the importance of jargon .
- Using visual aids to support text.
- Proof reading your work.
- Logical sequence of ideas:
- Building your key massage .
- Organizing the introduction, body and conclusion .
- Structuring ideas from the bottom up .
- Drawing impeccable conclusions.
- Summarizing ideas effectively.
- Responding to complex situations:
- Building strong rapport with your audience.
- Managing expectations.
- Effectively handling difficult situations .
- Exercises and case studies.