Outcomes
By the end of this training course, trainees will be able to :
- Know how to start new business. This will basically cover: choosing the right product or service, market analysis, completing a series of key legal activities, developing brand identity, making key financial decisions, managing the business, marketing and building an online presence.
Target Group
- Bank employees in credit departments.
- Bank employees with advisory roles.
- Bank employees in other units who have self-interest in this subject, or plans to move to related departments
- Employees in finance companies involved in small business lending.
- Employees in official government units involved in financing/supporting small business.
Contents
- Finding a great idea:
- Conducting market analysis :
- Writing a business plan:
- Picking a business structure and other legal issues:
- Creating a strong brand identity for the business :
- Finance, Accounting, and location :
- Finding the suitable banking partner when opening the business bank account. Choosing the bank is important to ensure good service and meeting business needs.
- Picking up business location, which is highly important if we are building a retail or physical business. The course will touch main issues like demographics, assessing foot traffic, parking and accessibility for the business location and office space, and much more.
- Finding good partners, vendors, and team:
- Marketing: