Outcomes
By the end of this training course, trainees will be able to :
- Apply practical strategies and tools for success in sales and marketing.
-Foster professional growth and career advancement .
Target Group
- Sales and marketing professionals.
- Business development managers.
- Small business owners entrepreneurs.
Contents
- What is marketing? understand the fundamentals of marketing and its importance in business growth.
- Business development basics: explore the foundational principles of business development and its role in company growth.
- Market research: learn how to conduct effective market research to make informed business decisions.
- Target audience: discover the art of identifying and connecting with your ideal customers.
- Marketing strategies: explore various marketing strategies, including digital marketing, content marketing, and social media marketing.
- Sales funnel: understand the customer journey and optimize the sales process for higher conversions.
- Business development techniques: master networking, partnerships, and lead generation strategies to drive growth.
- Live exercise 1: market research simulation.
- Live exercise 2: target audience persona creation.