1. Enhancing Banking Knowledge:

• Providing a comprehensive understanding of basic and emerging banking operations.
• Improving familiarity with banking laws and regulations.
• Understanding local and international banking environments and adapting to changes.

2. Developing Leadership and Management Skills:

• Training managers to effectively lead teams and manage customer and corporate relationships.
• Developing financial analysis, team management, and decision-making skills.

3. Risk Management:

• Understanding and managing operational and credit risks.

4. Marketing and Customer Service:

• Developing strategic marketing skills and mastering sales techniques and customer service.
• Enhancing the quality of banking services and fostering customer loyalty.

5. Digital Transformation:

• Focusing on branch management requirements in the era of digital and electronic banking.

6. Career Development:

• Preparing participants for leadership roles in banking branches, ensuring effective branch management.

By the end of the program, participants will be able to:

• Professionally manage daily banking operations.
• Implement innovative strategies for risk and credit management.
• Develop strategic plans for banking branches.
• Evaluate financial and operational performance and make strategic decisions.
• Master leadership skills and crisis management.
• Improve team performance and lead digital transformations.
• Understand banking regulations and work ethics.
• Apply data analysis and decision-making skills in banking.
• Design innovative marketing plans and increase customer loyalty.

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