Outcomes
By the end of this training course, trainees will be able to :
- Identify the strategic role of storytelling in leadership, communication, and organizational influence.
- Craft and deliver powerful, authentic stories that align with organizational goals and values.
- Use storytelling as a tool to inspire teams, drive change, and communicate vision effectively.
- Identify and adapt storytelling techniques to different audiences (executives, employees, clients, stakeholders).
- Leverage emotional intelligence to increase credibility, trust, and influence through stories.
- Integrate data and strategy into narratives to make business messages more persuasive and memorable.
Target Group
- Managers and team leaders
- Department and branch heads
- Executives and decision-makers
- HR and L&D professionals
- Anyone seeking to improve influence, communication, and leadership impact
Contents
- The Power of Storytelling in Leadership:
- Why stories move people more than facts.
- Storytelling as a strategic leadership skill.
- The psychology and emotion behind influence.
- Elements of a Powerful Story:
- Key structure: message, conflict, and resolution.
- Crafting stories that align with goals and values.
- The leader’s role as storyteller and connector.
- Storytelling for Influence:
- Using stories to inspire, motivate, and drive change.
- Adapting stories to different audiences and contexts.
- Blending data with emotion for persuasive impact.
- Building Your Leadership Narrative:
- Defining your personal leadership story.
- Storytelling in communication, negotiation, and team leadership.
- Practice and feedback session.
- Storytelling in Action:
- Applying storytelling in change management and strategy communication.
- Real-life leadership examples and lessons.
- Action plan: integrating storytelling into daily leadership.