المخرجات
Ø Better understanding of the different eCommerce Business models
Ø Research markets and validate product ideas
Ø Set up an online store using popular platforms
Ø Retain customers using email, SMS, loyalty and CLM.
Ø Track performance using key e-commerce metrics and analytics tools
الفئة المستهدفة
Aspiring entrepreneurs, business owners, and professionals interested in e-commerce business development.
المحتويات
Module 1: Introduction to E-Commerce & Digital Business Models
Ø What is e-commerce?
Ø E-commerce vs traditional business
· Types of e-commerce models (B2C, B2B, C2C, D2C)
· Marketplace vs single-brand store
Ø Revenue models: Product sales, subscriptions, drop shipping
Module 2: Business Idea & Market Research
Ø Market research techniques (Customer personas, Competitor analysis, Trend analysis)
Ø Product-market fit
Ø Pricing strategy fundamentals
Module 3: eCommerce Business setup & Planning.
Ø Business Model creation (Pricing strategies: cost-plus, value-based, competitive)
Ø Creating an e-commerce business plan
Ø Cost structure & profit margins
Ø Capacity building (Human resources)
Ø Business registration & legal requirements/Taxes/Intellectual property & branding
Ø Policies (Privacy policy, Refund & return policy, Terms & conditions)
Ø E-Commerce Platforms & Technology Stack:
· E-commerce platforms (Shopify, WooCommerce, Magento, Marketplaces (Amazon, Etsy, eBay)
· Domain & hosting basics
· Payment gateways & checkout systems
· Security (SSL, fraud prevention)
· Mobile commerce & UX basics
Module 4: Digital Marketing for E-Commerce & Customer engagement
Ø Customer acquisition channels
Ø Content creation.
Ø Paid advertising (Google Ads, Facebook & Instagram Ads, Social commerce, Influencer marketing, word of mouth, etc.)
Ø Customer lifecycle & retention strategies
Ø Email marketing (Welcome email, abandoned cart emails, post-purchase follow-ups)
Ø SMS & WhatsApp marketing
Ø Loyalty & referral programs
Ø Customer support & CRM
Module 5: Analytics, KPIs & Performance Tracking
Ø Key e-commerce metrics:
· Conversion rate
· Average order value (AOV)
· Customer acquisition cost (CAC)
· Lifetime value (LTV)
Ø Google Analytics basics
Ø Sales & funnel analysis
Ø Reporting & dashboards
Module 6: eCommerce Emerging Trends
Ø AI & automation in e-commerce
Ø Personalization & recommendation engine