Target Group
موظفو البنك الاهلي الاردني
Contents
Communication in Professional & Banking Contexts:
Why Communication Matters in Banking:
- The role of communication in customer confidence, trust, and compliance.
- Communication as a risk-management and reputation tool.
- Definition and elements of communication.
- Types of communication: Verbal, non-verbal, written, and digital.
- Psychological vs transactional communication.
- The communication cycle and common barriers in banking environments.
Foundations of Effective Business Communication:
Self-Awareness & Professional Presence:
Understanding Yourself to Communicate Better:
- Self-awareness and perception in workplace interactions.
- Emotional intelligence in banking communication.
- Professional image, tone, and credibility .
- Cognitive and perceptual levels of communication.
- Personal communication styles and behavioral patterns.
- Giving and receiving feedback professionally.
Handling Difficult Situations Professionally:
Communicating Under Pressure:
- Managing complaints, objections, and emotional customers
- De-escalation techniques
Saying “no” professionally while maintaining trust
- Empathy vs agreement
- Language for difficult conversations
Maintaining professionalism during conflict
Emotional Intelligence in Business :
Social Awareness in the Workplace:
- Developing and demonstrating empathy at work.
- Reading emotional cues in others.
- Building a service-oriented mentality.
- Workplace case discussions.
Self-Management & Emotional Regulation:
- The power of optimism in business.
- Emotional self-control under stress.
- Adaptability in fast-changing environments.
- The Achiever Mindset.
- Stress and reaction simulations.
- Reframing negative thought patterns.
Relationship Management:
- Why workplace relationships fail.
- Emotional Bank Account concept.
- Trust, credibility, and influence.
- Emotional bank account assessment.
Understanding Conflict & Difficult Client Dynamics:
Conflict Triggers – What Starts the Fire:
- Common conflict starters:
Miscommunication
Differing opinions
Conflicting objectives
Limited resources
Client-specific triggers (expectations, fear, urgency)
- Trigger identification worksheet
Role-play: Same message, different delivery
Conflict Styles – The Thomas-Kilmann Model:
- Thomas-Kilmann Instrument
- Five conflict management styles:
- When each style works best with clients.
- Conflict style self-identification.
- Group discussion: Strengths and blind spots of each style.